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TU Berlin

Inhalt des Dokuments

China in Transition – the Perspective of Innovation and Entrepreneurship (HS/SE)

Blockseminar: 24. – 26.05.2019 
Freitag: 16 – 20 Uhr
Samstag und Sonntag: 09 – 19 Uhr

Raum: MAR.0.003

Anmeldung: Bis zum 24. Mai 2019 unter www.china.tu-berlin.de/anmeldung

China, currently the second largest economy, is set to overtake the U.S. as the world's biggest economy in 2024 according to IHS Inc. Its unique path of development postulates enormous challenges for foreign companies. They will be exposed to a set of societal, political and economic circumstances that is fundamentally different from what they have encountered in the Western business environment. Moreover, these circumstances in China is evolving at a much higher velocity than in developed countries. 
This course will focus on four major themes that are imperative for future business leaders in understanding today’s China, making strategic decisions, i.e. 1) China’s macro-economy context; 2) Transformation of competitive strategies of multinationals (MNCs) in China; 3) Challenges and opportunities of innovation management in China; and 4) Characteristics of Chinese entrepreneurship and Chinese startups. The course will first explain why the ‘Socialism with Chinese Characteristics’ is able to create 10% GDP growth over three decades and how a ‘5-Year-Plan’ can contribute to an increasingly market-driven economy. To what extent is this ‘success model’ sustainable in the long run considering challenges in society, economy, ecological environment and politics? Based on this understanding, the course will then depict the transformation of strategies of multinationals in China and their current challenges. In particular mid-market strategy and business model innovation in China will be discussed more in depth. Thirdly, how to manage innovation will be elaborated. At macro level the course will review strength and weaknesses of the Chinese innovation ecosystem, and at micro level the course will look at how do Chinese companies manage innovation? Examples of successful Chinese innovators will be discussed. Fourthly, Chinese entrepreneurism will be studied by looking at different types of Chinese entrepreneurism including both traditional family businesses as well as world-class startups. What have made them successful and what kind of challenges they are facing?
In this course, the following teaching methods will be applied to promote active learning: instant team work, case studies and in-class debates, team presentation

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