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TU Berlin

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Marcel Münch 马赛


Marcel is the COO and Co-Founder of DONGXii, a digital service builder for market entries to China.

China evolves as lead & inspiration in tech innovation. Our mission is to enable you to deal with those opportunities
> What are relevant Chinese innovations in the areas of eMobility, eCommerce, eHealth, smart cities and beyond?
> How to learn and adapt to Chinese innovation and ways of thinking?
> What could be your go-to-market strategy or competitive advantage with China?

Clients include DAX enterprises in the area of mobility (e-mobility, autonomous), e-commerce (B2C, B2B, influencer marketing, logistics, platform setup, strategy), eHealth (digital health, genomic sequencing, AI), smart cities (IoT, connected cars, digital services).

Our services:
> Facilitating and moderating innovation workshops for ideating with Chinese characteristics
> Keynotes and online learning about digital China
> Market studies, analytics and on-the ground research
> Scouting tech-trends, technologies and startups
> Lean-startup and customer-centric venture building

I have a background in business administration and Chinese and am fluent in written and spoken Chinese. Previously, I worked for Mercedes-Benz technologies in Shanghai as assistant to the General Manager and for the German Chamber of Commerce in Beijing as a Project Manager.

After a Masters Degree in London in Design Management, I returned to Berlin where I consulted DAX enterprises in the area of mobility (Volkswagen We, VW Quicar, Audi shared fleet, Audi on Demand) health and finance regarding digitisation and new business models.

We got hands-on experience launching our own e-commerce app into the Chinese market and growing it to a six figure user base. Our startup has been featured in numerous public speaking events and media outlets including Business Punk, Berlin Valley, Gründerszene and most recently an interview in Handelsblatt about Alibaba’s expansion plans in Europe, which resulted in a massive spike in Zalando share price (+20%).

Please check out and subscribe to our YouTube Channel: http://bit.ly/31kNb8E

See more at https://www.dongxii.com

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